WHAT IS START-UP LIFE REALLY LIKE? THIS IS THE INSIDE STORY--THE GOOD, THE BAD AND THE UGLY.What's it like to start a company, build it to national success, and then see it sold out of bankruptcy? This is the true story of Greg Vetter. He and his brothers started their salad dressing company based on their mother's secret recipe. Tessemae's All Natural went from the Vetter kitchen, to local sensation, to national distribution. But the brothers quickly found out that starting a company is easy. Keeping it going is hard. This is an inside look at what it really takes to launch a top-selling brand. And what you can learn both on the way up and on the way down.--Gregory L.